Instagram is a powerful tool for businesses of all sizes. With over one billion monthly active users, Instagram provides businesses with the perfect platform to reach their target audience. And with Instagram Shopping, businesses can now turn their posts into shoppable galleries, making it easy for customers to browse and purchase products directly from their feeds.
Nowadays, having an Instagram shop is a no-brainer. But one question remains: how much does an Instagram shop cost?
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How Instagram Shops work
Before we dive into the cost of setting up an Instagram shop, let’s first take a look at how they work.
Instagram shops are created using Facebook Business Manager. Once you’ve set up your business on Facebook Business Manager, you can then start adding products to your shop. To do this, simply create a new product post on Instagram and tag the products that you want to feature in your shop. Once you publish your post, your tagged products will appear in a “Shop” tab on your profile, making it easy for customers to browse and purchase your products.
Just a quick note here, you should register an Instagram Business account to sell. To learn more requirements to sell on Instagram, check out this post.
The cost of setting up an Instagram Shop
Now that we’ve covered how Instagram shops work, let’s take a look at the cost of setting one up. The good news is that setting up an Instagram shop is free!
However, there are still a few factors that will affect the cost of setting up an Instagram shop, including the number of products you plan to sell and whether or not you already have professional product photos. If you don’t have professional photos, you may need to invest in a photo shoot, which can cost anywhere from $500 to $5,000, depending on the size of your inventory and the complexity of your shoot.
If you plan to sell less than 10 products, you can probably get away with using photos from your existing stock. But if you have a larger inventory, you’ll need to factor in the cost of hiring a photographer. Once you have your professional photos, you’ll need to edit them for use on Instagram. This can be done in-house if you have a skilled editor on your team, or you can outsource it to a professional for around $100 per photo.
In addition to the cost of professional photos and editing, you’ll also need to pay any applicable transaction fees and advertising expenses. Payment processing fees vary depending on which payment processor you use, but they typically range from 2% to 3% of the total purchase price.
So, if you’re selling a product for $100, your transaction fee will be between $2 and $3. And advertising expenses will vary depending on your budget and objectives.
How to sell on Instagram with Shopify
If you’re looking to sell on Instagram with Shopify, there are a few things you’ll need to do. First, you’ll need to create a Shopify account and connect it to your Instagram account. Then, you’ll need to choose the products you want to sell and add them to your Shopify store. Once you’ve done that, you can start promoting your products on Instagram.
Here are a few tips to sell on Instagram with Shopify:
1. Use high-quality images to showcase your products.
2. Utilize hashtags to reach potential customers who may be interested in your products.
3. Use Shopify’s tagging feature to tag products in your photos. This makes it easy for customers to click through and learn more about what you’re selling.
4. Take advantage of Instagram Stories by sharing behind-the-scenes looks at your business, product sneak peeks, or exclusive coupons and discounts.
5. Use Instagram ads to reach even more people with your product listings.
If you put in the work, selling on Instagram with Shopify can be a great way to reach a new audience and make some extra money.
Can I have an Instagram shop without a website
You may be wondering if you can have an Instagram shop without a website.
The answer is yes! You can have an Instagram shop without a website by using a product tagging feature. This tagging feature allows you to tag products in your posts and stories. When people click on the tagged product, they will be taken to a page where they can learn more about the product and purchase it.
This is a great way to sell products on Instagram without having a website. All you need is an Instagram account and products to sell!
Final thoughts
Overall, the cost of running an Instagram shop is relatively low compared to other e-commerce platforms. So if you’re looking for a cost-effective way to sell your products online, an Instagram shop may be the perfect solution for you!
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